Project Overview
Naroman partnered with Balibó House Trust to develop a comprehensive website that tells the story of the Trust's mission and diverse community projects. The website serves as both an informational resource about the historic Balibó Flag House and a platform to showcase the Trust's ongoing community development initiatives in the Balibó region of Timor-Leste.
About Balibó House Trust
The Balibó House Trust works to honor the memory of the five Australian-based journalists killed in Balibó in 1975 while also supporting community development in the region. The Trust maintains the Balibó Flag House as a community museum and offers various programs focused on education, tourism development, and economic opportunities for local residents.
Project Scope
In March-April 2019, Naroman collaborated with Balibó House Trust and Timor Adventures to develop a marketing and promotion website for a new tourism initiative featuring walking trails in the Balibó area. The project expanded to include a comprehensive redesign of the Trust's main website, showcasing their full range of activities and impact in the community.
Key Features
Historical Documentation
Dedicated sections presenting the history of Balibó Flag House and the journalists' story, preserving this important chapter in Timor-Leste's history.
Project Showcase
Dynamic presentation of the Trust's various community initiatives, including the Balibó Community Learning Center, dental clinic, and local crafts program.
Tourism Promotion
Integrated information about the Balibó Fort Hotel, local attractions, and specially developed walking trails to encourage tourism in the region.
Donation System
Secure online donation functionality to support the Trust's ongoing community development work in Balibó.
Social Media Integration
Seamless connection with the Trust's social media platforms to amplify reach and engagement with supporters worldwide.
Image Gallery
Visual showcase of Balibó's natural beauty, historical sites, and community activities to inspire visitors and supporters.
Technical Implementation
The website was developed using WordPress with customization to meet the unique needs of a heritage and community development organization:
Training and Sustainability
As with all Naroman projects, we placed a strong emphasis on ensuring the Balibó House Trust team could independently manage their digital presence:
- Delivered comprehensive training on website content management for Trust staff
- Created customized documentation to support ongoing site maintenance
- Established efficient workflows for updating project information and news
- Provided guidance on optimizing content for search engines and social sharing
- Offered ongoing technical support to address questions and emerging needs
Impact & Results
The Balibó House Trust website has become an effective platform for advancing the organization's mission:
- Increased international awareness of Balibó's historical significance
- Enhanced visibility for the Trust's community development initiatives
- Improved donor engagement through compelling storytelling and easy contribution options
- Supported tourism development in the Balibó region
- Provided a foundation for expanding the Trust's digital communication strategies
Additional Tourism Promotion Website
As part of our collaboration with Balibó House Trust, Naroman also developed a specialized website called "Balibó House Trails" dedicated to promoting walking trails in the Balibó area. This complementary site features:
- Detailed trail maps and route information
- Descriptions of natural and cultural highlights along each trail
- Practical information for visitors planning hiking experiences
- Integration with the main Balibó House Trust website
- Social media connections to build a community of trail enthusiasts