Project Overview
In partnership with The Asia Foundation and USAID's Tourism For All Project, Naroman designed and developed the official tourism website for Timor-Leste. This comprehensive digital platform serves as the country's primary online tourism resource, showcasing its natural beauty, cultural heritage, and hospitality offerings to international travelers.
The Challenge
Timor-Leste, a relatively new tourism destination, needed a robust digital presence to attract visitors and promote its stunning landscapes and cultural richness. The project required an easy-to-navigate platform that would serve as both an information hub and a marketing tool, capturing the essence of this emerging destination while meeting international tourism website standards.
Key Features
Strategic Planning
Led a comprehensive website strategy workshop with key stakeholders in Dili to define objectives, user personas, and content priorities aligned with the national tourism strategy.
Destination Showcase
Designed visually immersive sections featuring maps, itineraries, and cultural insights to showcase Timor-Leste's diverse attractions and experiences.
E-Library Resource
Developed a comprehensive digital repository of tourism resources, research, and promotional materials modeled on successful regional tourism platforms.
Ticketing Portal
Integrated a secondary website component to facilitate the management of content updates and ensure long-term website sustainability.
Social Media Integration
Created seamless connections with social media platforms to amplify reach and enable continuous engagement with potential visitors.
Local Capacity Building
Delivered comprehensive training to local staff on content management, updates, and website administration to ensure sustainable operations.
Technical Implementation
The website was built using WordPress, a content management system chosen for its flexibility, robust features, and user-friendly interface. The development process included:
Collaboration & Development Process
The project was executed through close collaboration with Tourism Technical Specialists, the Ministry of Tourism, and local stakeholders. Our development process included:
- Presenting multiple design concepts based on stakeholder engagements
- Implementing a content-first approach to highlight Timor-Leste's unique offerings
- Conducting weekly progress updates and iterative development cycles
- Providing regular demonstrations to gather feedback and ensure alignment with objectives
- Organizing social media campaigns to build awareness and drive traffic to the new platform
"The new Timor-Leste tourism website represents a significant advancement in our digital presence. It beautifully captures the essence of our country while providing visitors with practical information they need to plan their journey. Naroman's attention to detail and collaborative approach ensured the platform truly reflects our tourism vision."
Impact & Results
Since its launch, timorleste.tl has become the definitive online resource for visitors planning trips to Timor-Leste, contributing significantly to the country's tourism development efforts:
- Increased international visibility for Timor-Leste as a tourism destination
- Enhanced user experience with intuitive navigation and comprehensive destination information
- Established a sustainable platform that local staff can independently maintain and update
- Provided ongoing technical support to ensure website stability and performance
- Created a foundation for future digital marketing initiatives in the tourism sector